The Ecologic Paper Bottle is a sustainable packaging solution consisting of a moulded paper shell and a thin plastic liner.
The DW Product Development Inc. team's work on Seventh Generation (sustainable) packaging won a IDSA Gold Design Award (1st place in 2012 for the Ecologic Brands paper bottle - IDSA (Industrial Designers Society of America) Gold Design Award Winner.
In 2012, Ecologic was one of five finalists for Fast Company's Innovation by Design Awards (Service Design Category).
Project role included packaging design, creating samples and model making, 3D CAD modelling new bottle designs, package branding and graphic designs.
Strong sales of the bottle have helped it meet its ambitious first-year revenue goals. The Ecologic bottle has helped Seventh Generation, the largest green cleaning products company in US, gain market share and build brand value.